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Superfoods.

"Superfood" describes whole foods with an unusually high concentration of nutrients and phytochemicals per calorie — a convenient way to lift the nutrient density of the diet, used alongside (never instead of) real vegetables and their fibre. The more interesting question is how they work, and several do far more than just add vitamins. Our superfoods collection spans the most concentrated.

The main families — and what they actually do

  • Green foods (spirulina, chlorella, wheatgrass) — rich in chlorophyll, whose structure closely mirrors haem (the core of haemoglobin). Spirulina's blue pigment, phycocyanin, is a notable antioxidant; chlorella's tough cell wall is studied for binding support, which is why it features in detox protocols. See Detoxification.
  • Antioxidant berries & beetroot — concentrated polyphenols; beetroot in particular supplies dietary nitrates that the body converts to nitric oxide for circulation. See Heart Health and Antioxidants.
  • Adaptogenic roots (maca, shilajit) — traditionally used for energy and vitality; shilajit is also a rich source of trace minerals and fulvic acid. See Energy.

Who may benefit

Anyone wanting to raise the nutrient density of their diet, support a busy lifestyle, or add a concentrated source of greens, antioxidants or plant protein.

Frequently asked questions

Do superfoods replace vegetables? No — they complement a whole-food diet; they don't replace the fibre and variety of real vegetables.
Spirulina or chlorella? Spirulina is higher in protein and easy to digest; chlorella has a cell wall studied for binding and is often used in detox support.
How do I use green powders? Blended into water, juice or smoothies daily — start small and build up.

Browse our full superfoods collection below. Always read the label and use only as directed. If symptoms persist, consult your healthcare professional.

  • Nature's Perfect Antioxidant Astaxanthin By R. Corish

    $2.70

    Robert Corish MD, is one of the world's foremost medical authorities on astaxanthin. It is the most powerful natural antioxidant known to man. Dai...

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    $2.70

  • Phytality Phytoplankton Super Greens Powder 180g

    $64.95

    Phytoplankton Super Greens is a powerful daily supplement packed full of alkaline superfoods, antioxidants, adaptogens, probiotics and ULTANA™ Phyt...

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    $64.95

  • Bioactiv Compounding Shilajit 90% Fulvic Acid 150g

    $69.30

    Shilajit 90% Fulvic Acid - Ancient Adaptogen for Energy, Vitality & Longevity Shilajit is a rare, mineral-rich resin that oozes from rocks in ...

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    $69.30

  • Matcha Maiden Supergreens Matcha Latte 150g

    $29.95

     Product InformationA vibrant blend of antioxidant-rich Premium Organic Matcha and a nutrient-dense super greens mix of Chlorella, Spirullina, yo...

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    $29.95

  • Mavella Superfoods Bluetiful Tea X 25 Tea Bags

    $16.95

      Bluetiful is a beautifying antioxidant herbal tea which promotes gorgeous skin by supporting collagen production, hydration and skin protection....

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    $16.95

  • Mavella Superfoods Brain Smoothie Boost Cacao 250g

    $49.95

      Mavella Brain Boost Ingredients contain Omega-3, such as flaxseed and chia. It also contains a wonderful combination of two organic plant protei...

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    $49.95

  • Mavella Superfoods All Things Blue 100g

    $29.95

      An antioxidant packed superfood blend with a lovely subtle berry flavour which allows versatility in blending multiple food applications. Glute...

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    $29.95

  • Healthy Chef Org Superfood Wild Berry 280g

    $84.95

    A berry-tasting superfood-filled elixir delivering a heaping dose of skin and gut-supporting nutrients, prebiotics, and antioxidants. This pure te...

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    $84.95