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Superfoods.

"Superfood" describes whole foods with an unusually high concentration of nutrients and phytochemicals per calorie — a convenient way to lift the nutrient density of the diet, used alongside (never instead of) real vegetables and their fibre. The more interesting question is how they work, and several do far more than just add vitamins. Our superfoods collection spans the most concentrated.

The main families — and what they actually do

  • Green foods (spirulina, chlorella, wheatgrass) — rich in chlorophyll, whose structure closely mirrors haem (the core of haemoglobin). Spirulina's blue pigment, phycocyanin, is a notable antioxidant; chlorella's tough cell wall is studied for binding support, which is why it features in detox protocols. See Detoxification.
  • Antioxidant berries & beetroot — concentrated polyphenols; beetroot in particular supplies dietary nitrates that the body converts to nitric oxide for circulation. See Heart Health and Antioxidants.
  • Adaptogenic roots (maca, shilajit) — traditionally used for energy and vitality; shilajit is also a rich source of trace minerals and fulvic acid. See Energy.

Who may benefit

Anyone wanting to raise the nutrient density of their diet, support a busy lifestyle, or add a concentrated source of greens, antioxidants or plant protein.

Frequently asked questions

Do superfoods replace vegetables? No — they complement a whole-food diet; they don't replace the fibre and variety of real vegetables.
Spirulina or chlorella? Spirulina is higher in protein and easy to digest; chlorella has a cell wall studied for binding and is often used in detox support.
How do I use green powders? Blended into water, juice or smoothies daily — start small and build up.

Browse our full superfoods collection below. Always read the label and use only as directed. If symptoms persist, consult your healthcare professional.

  • Vital All In One -Greens- Lemon And Ginger 120g

    $40.98

    Details Vital All-In-One comes a new flavour of lemon and ginger. Packed with all the goodness of VITAL plus enhanced with real lemon and real g...

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    $40.98

  • Vital All In One -Greens- Lemon And Ginger 300g

    $95.33

    Details Vital All-In-One comes a new flavour of lemon and ginger. Packed with all the goodness of VITAL plus enhanced with real lemon and real...

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    $95.33

  • Weleda Eye Cream Firming Pomegran & Maca Peptides 12ml

    $35.95

    Details Nourish, protect and improve skin elasticity with this unique combination of active ingredients from organic Pomegranate seed oil and p...

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    $35.95

  • Weleda Day Cream Firming Pomegrane & Maca Peptides 40ml

    $43.95

    Details Nourish, protect and improve skin elasticity with this unique combination of active ingredients from organic Pomegranate seed oil and...

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    $43.95

  • Tonika Adaptogenic Creamer Beauty Vanilla Macadamia 200g

    $41.00

    Details Our Vanilla Macadamia Adaptogenic Creamer combines coconut MCT's and ground vanilla bean with the highest quality organic macadamia oil ...

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    $41.00

  • Vital Plant Based Spirulina -Hawaiian Pacifica- 300t

    $49.95

      Hawaiian Spirulina is grown on the Kona coast of the Big Island in Hawaii using pure mineral rich deep sea water, powerful Hawaiian sunlight and...

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    $49.95

  • Whole Earth Sea Org Protein And Greens Vanilla Chai 656g

    $64.95

    Whole Earth & Sea® Fermented, Organic Protein & Greens is a fermented, plant-based superfood formula featuring 2g of the cleanest possible...

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    $64.95

  • Mavella Superfoods Coffee Plus 5 Mushrooms 100g

    $32.95

     Product InformationUpgrade your daily ritual with a coffee that does more than energise. Our Mushroom Coffee blends premium, full-bodied coffe...

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    $32.95

  • Mavella Superfoods Hot Choc Plus 5 Mushrooms 100g

    $32.95

     Product InformationDiscover the delicious way to support your family’s health with Mavella’s Mushroom Cacao Blend. This rich, chocolatey mix com...

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    $32.95