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Nootropics.

Nootropics are nutrients and herbs used to support cognition — memory, focus and mental clarity under load. They aren't a single mechanism; they work on several distinct levers, and matching the lever to the goal is what makes them useful. Our nootropics collection covers each.

The levers of cognition

  • Cerebral blood flow — Ginkgo and similar support circulation to brain tissue, the supply line for oxygen and glucose.
  • Neuroplasticity & nerve growth — Lion's Mane is of interest for stimulating nerve growth factor (NGF); Bacopa supports memory but works by building its effect over weeks (via antioxidant and dendritic support), not in a single dose. See Medicinal Mushrooms.
  • Neurotransmitters & membranes — choline and citicoline feed acetylcholine, central to memory; phosphatidylserine and omega-3 DHA are structural fats of the neuron membrane (the brain is roughly 60% fat by dry weight). See B Vitamins.
  • Calm focus — L-theanine raises alpha brain-wave activity and takes the edge off caffeine's jitter; adaptogens steady attention under stress. See Adrenal & Nervous System Support.

Who may benefit

Students, professionals under cognitive demand, and anyone supporting memory, focus and clarity — including those wanting to maintain cognition with age.

Frequently asked questions

Do nootropics work immediately? Some (L-theanine) act within hours; herbs like Bacopa build over several weeks of consistent use.
What's the omega-3 connection? DHA is a primary structural fat of brain-cell membranes, where signalling actually happens.
Calm or stimulation for focus? Usually calm focus wins — over-stimulation scatters attention, which is why L-theanine and adaptogens are so popular.

Browse our full nootropics collection below. Always read the label and use only as directed. If symptoms persist, consult your healthcare professional.

  • Naturobest Iron And Brain Support 30c

    $26.02

    Vegan-friendly iron supplement in the form of iron bisglycinate which is more likely to be well absorbed and well tolerated than other forms of iro...

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    $26.02

  • Brain Brawn Vegan Keto Mct Oil Powder Unflavoured 300g

    $44.95

    Vegan / Keto / Paleo / Low Carb diet friendly Dairy free High-Octane Mind and Body Fuel Clean energy Energy boost Brain food Improve cognition a...

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    $44.95

  • Brain Brawn Org Cordyceps Mushroom Natural 200g

    $69.95

    Brain and Brawn Organic Cordyceps Mushroom powder is 100% organic cordyceps militaris fruit bodies powder. Cordyceps Mushroom has been used as an ...

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    $69.95

  • Brain Brawn Org Protein Plant Vegan Unflavoured 900g

    $79.95

    Tri-blend vegan proteins (Organic Sprouted Fermented Pea Protein, Fava Bean Protein, Organic Sprouted Rice Protein), with prebiotics, probiotics, ...

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    $79.95

  • Brain Brawn Keto Creamer Unflavoured 300g

    $44.95

    Keto / Paleo / Low Carb diet friendly High-Octane Mind and Body Fuel Energy boost Brain food Improve mental clarity Help convert fat into fuel E...

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    $44.95

  • Nature's Sunshine Ginkgo Biloba 420mg 100c

    $49.95

    Ginkgo, sometimes referred to as Maidenhair Tree, is one of the world’s oldest living tree species, surviving unchanged for over 150 million years...

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    $49.95