Activated Probiotics is an Australian practitioner-only brand that has built its reputation on precision — strain-specific, condition-targeted live biotherapeutics, each backed by evidence rather than a generic "billions of bacteria" claim. If your practitioner has recommended an Activated Probiotics formula, or you're reordering online, you can do so here at Health Freek, a naturopath-owned stockist.

About Activated Probiotics

Activated Probiotics was founded in Australia in 2018 (as part of Biome Australia) by Blair Norfolk, drawing on his own experience with autoimmune disease. He brought together an international team of microbiologists, professors and practitioners to develop a range of condition-specific probiotics — and the brand was one of the first to back its entire range with scientific evidence.

What sets it apart

• Strain-specific formulas — each product built around named, researched strains for a defined purpose, from gut and IBS to immunity, mood, iron absorption and prenatal care. See Digestion & Gut Health and Immunity.
• Microbac™ delivery — microencapsulation that protects each bacterium from stomach acid, so that up to five times more probiotic survives to reach the gut alive.
• The targeted Biome range — spanning women's health, mood and more. See Women's Health and Mental Health.

Who it's for

Activated Probiotics is a practitioner-focused range, best matched to the individual with professional guidance.

Frequently asked questions

Can I buy Activated Probiotics online in Australia? Yes — Health Freek is a naturopath-owned stockist, and you can order it here.
Who founded Activated Probiotics? Blair Norfolk, in Australia in 2018, as part of Biome Australia.
What is Microbac? A microencapsulation technology that shields the bacteria from stomach acid so more reach the gut alive.

Browse the full Activated Probiotics range below. Always read the label and follow the directions for use. If symptoms persist, consult your healthcare professional.